Harvard Business Review

FEBRUARY 7, 2018

The benefits of shifting from purchase to usage are reinforced by our research. They recognize that some of the most meaningful activity happens outside the sales funnel. Business solutions tend to have longer life-cycles than consumer products and there is an even greater opportunity to deliver value outside the sales funnel.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives. Identifying decision biases, for example, becomes easier and clearer.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Harvard Business Review

JUNE 12, 2013

These companies don''t benefit if a user merely clicks on and interacts with an ad. They do benefit if that user fills out a form, calls to request an appointment, or gets directions. The crisp and tailored user experience of mobile applications has become the primary channel for content.

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8