Harvard Business Review

FEBRUARY 7, 2012

Second, Bedore spoke about how Walmart thinks about its investments in green power: "There is an ROI calculation on all sustainability investments like on all projects, but.we The company can also reap the immediate variable cost benefits of free power. EPA's latest list of the top 50 renewable energy buyers.

ROI 15

ROI Variable Costs Energy Scaling 15

Harvard Business Review

MARCH 11, 2014

As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.” ” Cook’s gut reaction to defend actions that don’t have a clear ROI is admirable — and he has the legal right to make strategic decisions and investments, as does every CEO.

ROI 11

ROI Variable Costs Energy Benefits 11

Harvard Business Review

FEBRUARY 5, 2014

But it is tough for public companies in particular to spend money when they think it doesn’t pay back in traditional ROI terms. Ultimately, second path is clearly the most likely, and the clean economy will dominate over time on purely economic terms — a variable cost of basically zero for renewable energy will win out.

Assets 14

Assets Energy Variable Costs Government 14