Peter Winick

SEPTEMBER 26, 2022

So, the taking, the more technical work that would be appropriate for just as a kind of a white paper that may go to a certain technical audience. How do you define success in earned media over time? Well, I think it presents a benefit as well as a challenge. With whom then all you have is anecdotes. Meghan Quinn Sure.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

NOVEMBER 28, 2022

Three Key Takeaways: Leaving the paywall behind can have long term benefits that offset the revenue made from being behind the paywall. In a world where we judge when we scroll through social media and we determine, is it relevant to me or not in 2/2 bites, right? As a thought leader for a vendor you need to have separation.

Scaling 237

Scaling Software Marketing Recruitment 237

Peter Winick

APRIL 24, 2023

Bill Sherman So let’s also talk about how to create engagement among people for ideas, because I think the old days of handing someone textbook or a white paper and saying, go absorb this knowledge really doesn’t fly in this environment. So how do you get people curious? Manja Horner Well, awesome question.

Education 239

Education Marketing Diversity Inclusion 239

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. We went on a media tour with it. We’ve repeated the media tour for the next two years. Then respond to those signals. “If Work with champions.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

OCTOBER 24, 2022

In this episode, we’ll explore a number of topics, including social selling, the intersection of brands for individuals, organizations and ideas, and the benefits of thinking in public. So, catching people when they’re scrolling on social media and it doesn’t matter the channel, they’re all got pros and cons.

B2B 145

B2B Sales Sales Marketing 145

AIHR

JULY 22, 2021

This is how we do compensation, this is how we do recruiting, this is how we do benefits. And I think that that kind of sent me in this different direction, in terms of advocacy for all those things, because I saw the benefit firsthand. . And the construct of being an employee is also pretty, you know, pretty structured, right?

Education 98

Education Operations Human Resources Scaling 98

Harvard Business Review

AUGUST 23, 2012

I hope that public institutions and industry, through self-regulation, will devise ways to better balance the burdens on privacy and the benefits of Big Data. Similarly, the White House white paper defines a "Consumer Privacy Bill of Rights," which would protect, among other things, "Respect for Context."

Government 17

Government Advertising Engineering Media 17

Harvard Business Review

JULY 20, 2016

As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on.

Sales 15

Sales Sales Benefits Retention 15

Harvard Business Review

JUNE 14, 2016

The rise of social media changed marketing. The movement of consumers from public social media to private messaging has been so rapid that Business Insider reported that the combined usage of the top four messaging apps now exceeds the combined usage of the top four social media apps. This just connects me with my real friends.”

Marketing 14

Marketing Media Scaling Benefits 14

Harvard Business Review

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

B2B 14

B2B Media B2C Education 14

AIHR

MARCH 10, 2022

A big example we saw once was a marketing executive who was hired by a firm as a social media content manager or something, the role was of this nature. So we released our results, wrote a white paper, and released it that February 2020. Now, this is obviously what you do. And this was pre-pandemic.

Travel 52

Travel Digital Transformation Onboarding Human Resources 52

Harvard Business Review

SEPTEMBER 1, 2011

A WiFi campground sounded like a swell idea, so I happily agreed to discuss its potential benefits with a local radio show. To read the latest industry white paper or to write our own insightful blog post?

Travel 14

Travel Accounts Benefits Media 14

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. This combination of economic benefit and social reward is a powerful engagement strategy.

Recruitment 14

Recruitment Leadership Development Marketing Sales 14

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

Sales 8

Sales Sales Marketing Media 8

Harvard Business Review

MAY 16, 2013

Of course, you can''t just prop someone''s eyelids open, A Clockwork Orange -style, and force them to read your white papers or watch your webinars. But the fact that they weren''t aware of my new business meant I was losing out on referrals and potential clients. I realized I had to ensure they took notice. Create content.

Nonprofit 8

Nonprofit Media Benefits Manager 8

Harvard Business Review

JANUARY 9, 2013

March: If you're still having trouble letting go of that paper notebook, don't give up on the benefits of having everything searchable and in one place. July: Make the most of the summer slow-down by queuing up some blog posts or finally drafting that white paper.

Deliverables 8

Deliverables Performance Review Travel Benefits 8

UVA Darden

JUNE 23, 2022

For women in the workplace, in leadership and in powerful positions, mobilizing gender identity and minority status in this way can activate a slew of immediate or personal benefits — among them, creating positive impact in an organization, performing better individually and delivering greater value. 1 Gretchen M. 6 (2004): 828–847, [link].

Diversity 52

Diversity Media Assets Inclusion 52

Harvard Business Review

MAY 9, 2013

Stemming from last month''s Insight Center on visualizing data , I spoke with Linda Boff, GE''s executive director of global brand marketing, about the benefits and challenges of this approach. The media loved it. An edited version of our conversation is below. What''s the history of data visualization at GE?

Diversity 13

Diversity Marketing Energy Transportation 13

Peter Winick

JANUARY 4, 2024

Learn more about a subject that I’m passionate about, but also bridge that to the benefit to the business. So how does it benefit both you personally, professionally, etc.? Jane Hanson So here’s the thing is that in our world today, people don’t take a long time to read a white paper or to read.

Diversity 176

Diversity Recruitment Inclusion ROI 176