Andrew Chen

JULY 25, 2022

A lot of times, unit economics are hand-waved by product teams because some costs are excluded from the contribution margin or net revenue calculations that maybe shouldn’t be — like headquarters costs, real estate, and so on. The highest ROI tends to be channels like SEO, word of mouth, and other organic efforts.

ROI 85

ROI Revenue Metrics Marketing 85

Harvard Business Review

MAY 31, 2013

Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 Digital''s ROI is better than the ROI on analog marketing for one reason: Because it is cheaper. This is only going to get worse. Is it at home?

Marketing 10

Marketing ROI Real Estate Benchmarking 10

AIHR

NOVEMBER 22, 2024

However, for more complex sales, such as those involving longer sales cycles—like selling real estate or enterprise software—the number of sales alone becomes less reliable. These metrics can also be used to benchmark against other companies. This approach is popularized by Jac Fitz-enz in his book The ROI of Human Capital.

Metrics 98

Metrics Revenue Sales Sales 98