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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? Three Key Takeaways: Don’t confuse thought leadership with content marketing.

Sales 244
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Scaling Effective Managers: Pendo reduces turnover by 21% while onboarding 163 managers

15Five

Scaling Growth, Engagement, and Retention Rapidly scaling any company while maintaining engagement and retention is a daunting challenge for HR and People teams. We are rapid growth, we are scaling revenue, we are building product features, we are innovating. Pendo is a trailblazer in product experience platforms.

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Why premature scaling fails: The Traction Treadmill

Andrew Chen

Hope you enjoy this one, which was inspired by a convo I had with Gagan Biyani at Maven about when to scale versus not. Questionable product/market fit meets premature scaling. Here’s why it’s so dangerous to scale a product with questionable product/market fit: The Traction Treadmill. thanks, Andrew.

Scaling 73
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How To Measure and Analyze Employee Sentiment (Plus Survey Questions)

AIHR

Examples include surveys or structured questionnaires that include scales and ratings to produce statistically analyzable data. eNPS questions for employees are based on a rating scale. For example, “On a scale of 1-10, how likely would you be to recommend us to your friends?”

Metrics 68
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Candidate Experience Metrics: How To Measure and Improve Candidate Experience

AIHR

As the job market increasingly becomes candidate-centric, how job seekers view an organization can make or break its ability to attract and recruit top talent. A lower rate can mean the right candidates aren’t getting through the system or that your company’s job offers are not competitive in the current market.

Metrics 81
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A Practical Guide to Candidate NPS

AIHR

” Candidates answer this on a scale from 0 to 10 – very unlikely to very likely. The ongoing mass resignation and skill shortages flipped the situation from employer-dominated labor conditions to a candidate-driven job market. Benchmark against industry standards and your own results. Let’s break it down.

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

A really detailed 68 page analysis of the podcast market. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). However, as you scale, each cohort gets worse.

Marketing 110