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To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.
Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not?
Applicants increasingly look to diversity metrics, especially younger Gen Z workers who are more concerned about the ethics of their employers. " Ideally, you'll have baseline pre-intervention data to track progress, but if not, use benchmark data from others in your industry. Promotions within the company.
In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.
2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics. There was a lot to learn.
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