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Growth Benchmarks Are (Mostly) Useless

Brian Balfour

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not?

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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Amazing, thoughtful preso. Must watch. Solving the Chicken and Egg problem of marketplaces. Now let’s get to the links.

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4 Ways Leaders Can Promote Inclusion In Teams

Vantage Circle

" Ideally, you'll have baseline pre-intervention data to track progress, but if not, use benchmark data from others in your industry. He likes sharing his knowledge in a wide range of domains ranging from IT, eCommerce, startups, social media to human capital management, and much more. Promotions within the company.

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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. The importance of power users. Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network.

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6 Ways to Minimize Workplace Uncertainty During Uncertain Times

Liquid Planner Leadership

In other words, if you want your employees to be on top of their game, ensure they know what you expect from them, what benchmarks or outcomes they must hit, and how they can reach out to you when they need help or guidance. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and ecommerce startups.

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future. Some are higher CTR than others.

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