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The company, Australia’s largest wealth platform provider, is the wealth management arm of the Westpac Group (Australia’s second largest bank in terms of market capitalization). The deep user engagement, rapid prototyping, and phased, testing-oriented release were required to design a great userexperience for the platform.
Minimally viable products iteratively inform product and userexperience design; minimally viable pilots generate scalable insights into getting the most bang for the buck from key innovations. ” A fintech start-up enjoyed greater success piloting a security offering with a global bank.
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