Harvard Business Review

DECEMBER 14, 2011

But is there a direct correlation between employee investment and the balance sheet? To better understand the ROI, my company, Burson-Marsteller, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment.

Balance Sheet 21

Balance Sheet Retention ROI Recruitment 21

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

OCTOBER 16, 2018

Third, they’re focused on optimizing what I’ll call the human capital balance sheet, making sure their workforce dollars are creating the right kind of impact in the way that their workforce is showing up day in and day out in the workplace. Jody Kohner, Salesforce.

Digital Transformation 14

Digital Transformation Balance Sheet Marketing Metrics 14