Balance Sheet eCommerce Operations 
Harvard Business Review
MARCH 4, 2011
Have the shopper log into a returns ecommerce site, schedule a return, choose a credit or refund option, and ship their returns from their nearest UPS or FedEx center. Doing this right will allow the CFO to keep the store as an asset on the balance sheet, not a liability — a move shareholders would surely reward.
Harvard Business Review
APRIL 4, 2014
What we are not seeing, however, are many signs of truly ambitious growth strategies which could result in companies putting newly restored balance sheets to work. companies in the study generally view digital technologies as a way to streamline existing operations and improve customer relationships — not as an engine for growth.
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