AIHR

JANUARY 11, 2023

HR can use cost and revenue data from finance to calculate the ROIs of these projects to estimate profits even before the company starts or completes a project. For example, when a company pays a wage for a service rendered, the amount is recorded in the wages payable account of the balance sheet.

Cash Flow 136

Cash Flow Balance Sheet Assets Revenue 136

Harvard Business Review

APRIL 9, 2015

But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits with the costs. Analyzing ROI isn’t always as simple as it sounds and there’s one mistake that many managers make: confusing cash and profit. But profit is not cash flow.

ROI 15

ROI Cash Flow Revenue Balance Sheet 15

Harvard Business Review

APRIL 4, 2016

There are people who disagree with that adage, of course, some saying that cash and cash flow are more important (and too often ignored). In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.”

Assets 14

Assets Balance Sheet Cash Flow Banking 14

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9