There Is A Roadmap Through Today’s Financial Crunch
Chief Executive
MAY 26, 2022
Make granular cash-flow forecasts. CFOs have the data; you need to massage it, P&L and balance sheets, in ways that people can understand. CFOs may want to guide their companies “to grow cash generation” instead of revenues per se. That may mean fewer sales, cutting tails off — but they’re absorbing your cash.
52 
Let's personalize your content