Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. Tactic #4: Run direct sales.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. Tactic #4: Run direct sales.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Many have built up web development and user experience capabilities. Most of all, marketers need to create a compelling experience.

Marketing 15

Marketing Metrics B2C Media 15

Harvard Business Review

OCTOBER 14, 2015

This holds true for B2B and B2C audiences alike. Consider the following commercial for Samsung: This ad does a terrific job of focusing on persuasion by showing the user experience with the product (a voice- and gesture-activated television), and in a meaningful environment, one if which the actor is also watching movies.

Advertising 15

Advertising Media B2C eCommerce 15

Harvard Business Review

MAY 7, 2014

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase. In both B2B and B2C businesses, customers are doing their own research both online and with their colleagues and friends.

Marketing 14

Marketing Media B2C B2B 14

Harvard Business Review

FEBRUARY 7, 2018

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. They recognize that some of the most meaningful activity happens outside the sales funnel. Ad impressions are valuable, but what matters most is engagement.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

DECEMBER 13, 2017

PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. So, what should you consider if you’re thinking of pursuing a PM role?

Manager 8

Manager Engineering User Experience Revenue 8