28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb
Andrew Chen
JUNE 25, 2019
This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. Tactic #4: Run direct sales.
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