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Taking a Book to Scale | Nick Gray

Peter Winick

In addition, we can help you implement marketing, research, and sales. And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. Contact us for more information. This is Peter Winick.

Scaling 130
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Use Big Data to Find New Micromarkets

Harvard Business Review

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Align sales coverage with opportunity.

Sales 16
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How Sales Reps Can Succeed in the Social Era

Harvard Business Review

Although many companies started with social media monitoring and customer service, it''s exciting now to see a growing number go beyond the reactive and harness Facebook, LinkedIn, and Twitter for sales and customer engagement and service. Creating a profile on LinkedIn or Facebook is only part of the equation.

Sales 8
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Building a Business from Book to Exit | Michael Bungay Stanier

Peter Winick

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130