Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Peter Winick

NOVEMBER 21, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Transcript. That’s a tough challenge.

Metrics 246

Metrics Sales Sales Retention 246

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

SEPTEMBER 25, 2018

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

NOVEMBER 19, 2013

On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important. He compared it to assessing ROI with any method: if you build an idea out to delivery, you still have to find the right people and you still have to deal with risk.

ROI 13

ROI Diversity B2C Travel 13