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Align Or Decline in 2023: Recession-Proofing Sales And Marketing

Chief Executive

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Communication, Collaboration and Accountability The renewed focus on efficiency can only bear fruit when marketing and sales are well aligned.

Sales 98
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A New Brew: Harnessing B2C Practices for B2B Success

Chief Outsiders

Certainly, it takes more than a shot of caffeine to grow B2B sales, revenues, and relevance – but there’s a story brewing here that we believe holds the secret to relevance in today’s marketplace.

B2B 98
Insiders

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 145
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

In addition, we can help you implement marketing, research, and sales. I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Contact us for more information. This is my experience too.

B2B 272
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Taking a Book to Scale | Nick Gray

Peter Winick

In addition, we can help you implement marketing, research, and sales. And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. Contact us for more information. This is Peter Winick.

Scaling 130
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Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Brian Balfour

Average Annual Revenue Per User - What the average $$ you make from a customer/user per year. A common question I get at this point is: “Why only look at average annual revenue versus full LTV?” Here they use mostly Content Marketing and Inside Sales. Companies like Palantir and Veeva exist on the very far end.

B2B 65
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. So by the time I do want to speak with someone on the sales or business development side, I’m a pretty educated consumer at that point. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Sales 130