Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Increase benefits: Guaranteed revenue, online payments. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 29

Marketing B2C B2B Advertising 29

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Sales 15

Sales Sales Marketing B2C 15

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Mobile advertising revenue is already $2.5 billion for Google (only 7% of total revenue, but growing at 250% last year). billion in high-margin revenue. MMA is the sport of fighting.".

Advertising 16

Advertising Real Estate B2C Revenue 16

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. They have power and influence resources.

B2C 16

B2C B2B Reorganization Sales 16

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 15

B2B B2C Transportation Sales 15

Harvard Business Review

OCTOBER 6, 2015

Wal-Mart, a company whose primary weapon is discounting, is under pressure to boost its web sales, which made up just $12.2 billion of its $476 billion in revenue last year. ” Sales brought about by coupons can be significant. in the most recent quarter.

B2C 15

B2C Sales Sales B2B 15

Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Increase benefits: Guaranteed revenue, online payments. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

JULY 31, 2014

They saw that although online retailers were putting up fancy websites, the companies weren’t connecting their accumulated consumer data to the pages in order to drive sales. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible. Or consider DPR.

Marketing 15

Marketing B2C Software Advertising 15

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions.

B2B 16

B2B Travel B2C Engineering 16

Harvard Business Review

DECEMBER 23, 2016

Here are just a few possible opportunities in some of the industries that will benefit the most: Entertainment : India’s entertainment industry produces the highest number of movies compared to any other country in the world, but rampant piracy has limited revenues to genuine producers.

Banking 16

Banking B2C eCommerce Telecommunications 16

Harvard Business Review

OCTOBER 2, 2012

Recently, I wrote about Akamai, a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet's fabric. Going B2C was daunting and not in our core DNA," Kaufer remarked. Big Data meets travel.in

Scaling 14

Scaling Travel Engineering Revenue 14

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 9

B2B B2C Sales Sales 9

Harvard Business Review

JULY 30, 2013

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.

Marketing 11

Marketing Sales Sales SaaS 11

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. During a strategy session, I asked them to focus their thinking exclusively on their existing customers, assuming new customers were no longer a revenue option. They began grouping clients by practice and focused sales associates on developing industry trends and insights.

B2C 15

B2C B2B Sales Sales 15

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Pricing and revenue modeling. Core Competencies. Feature prioritization and roadmap planning.

Manager 9

Manager Engineering User Experience Revenue 9

Peter Winick

AUGUST 21, 2023

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130

Marketing Sales Sales Revenue 130

Vantage Circle

JUNE 3, 2021

You can use many tactics to boost productivity and revenues. Thus, resulting in increased profit margin, and the company can earn higher revenue with minimum sales. This strategy is popular in B2C markets. This is a great way to penetrate deeper into the market and boost company revenues. Customer Loyalty.

Benefits 52

Benefits B2C Revenue Marketing 52

Harvard Business Review

APRIL 29, 2016

As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. The expectation of recurring revenue demands a recurring customer experience in a market with a continuous stream of new competitors. More than other technologies, IoT development benefits from the lean start-up process.

User Experience 15

User Experience B2B B2C Engineering 15

Harvard Business Review

JUNE 12, 2018

In fact, they can’t — and this realization opens the door for other entities with capital and capabilities to step in, particularly where there may be opportunities to generate revenue. In other cases, smart city projects present opportunities to generate advertising revenue and branding.

Real Estate 16

Real Estate Government Transportation B2C 16

Peter Winick

APRIL 3, 2025

We also unpack how thought leaders can better connect their insights to the real, lived problems their clients facebecause selling ideas is about service, not self-promotion What if the secret to extraordinary sales success wasn’t pressurebut purpose? I started out in sales, worked my way up to a VP of sales.

Sales 152

Sales Sales B2B Scaling 152