Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 29

Marketing B2C B2B Advertising 29

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Increase benefits: Guaranteed revenue, online payments. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Walk Me

JANUARY 16, 2023

It supports both B2C and B2B shipping. UPS recorded annual revenue of $97.2 DB transports 2 billion people and 300 billion tons of goods annually, and they boasted revenue of $47.72 In 2021 UPS overtook rival FedEx as the biggest transportation company in the world. billion in 2021, which is a 15% increase over 2020.

Transportation 52

Transportation Digital Transformation Travel Change Management 52

Harvard Business Review

SEPTEMBER 26, 2011

of revenue growth. in revenue growth. Consider how category creation has helped drive revenue increases in the U.S. Consider how category creation has helped drive revenue increases in the U.S. coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. coffee sector. coffee sector.

B2C 15

B2C B2B Revenue Marketing 15

Peter Winick

JUNE 29, 2023

So let’s begin.

Sales 130

Sales Sales Education Scaling 130

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

B2C 15

B2C B2B Reorganization Operations 15

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Increase benefits: Guaranteed revenue, online payments. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Mobile advertising revenue is already $2.5 billion for Google (only 7% of total revenue, but growing at 250% last year). billion in high-margin revenue. MMA is the sport of fighting.".

Advertising 14

Advertising Real Estate B2C Revenue 14

Harvard Business Review

JANUARY 14, 2013

We talk about "social businesses" — those that are mission-led and focused on creating positive social change — and "non-social businesses" — those that focus on revenue and profit. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

B2C 14

B2C Revenue B2B Scaling 14

Harvard Business Review

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

B2B 14

B2B B2C Transportation Sales 14

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Secondly, they have large legacy business models which often generate the majority of their revenue. Insight Center. The Global Digital Economy. Sponsored by Accenture.

Digital Transformation 15

Digital Transformation B2C Revenue Recruitment 15

Harvard Business Review

JULY 31, 2014

The Marketing Cloud is now Adobe’s biggest source of revenue, contributing (along with a shift to software subscriptions) to the recent explosion of the company’s stock price. For a B2C example, look at Home Depot, whose executives know that customers are eager to do as much of their own home-repair work as possible. Or consider DPR.

Marketing 14

Marketing B2C Software Advertising 14

Harvard Business Review

OCTOBER 6, 2015

billion of its $476 billion in revenue last year. Bed Bath & Beyond’s ubiquitous 20%-off postcards, for example, are helping overall sales: the store’s revenue rose 1.7% Jet.com recently entered the e-commerce fray with a pledge of being 10–15% cheaper than online rivals. in the most recent quarter.

B2C 13

B2C Sales Sales B2B 13

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. This post is part of Creating a Customer-Centered Organization. As Engine co-founder Oliver King has said, "A great service comes from a great organization."

B2B 15

B2B Travel B2C Engineering 15

Harvard Business Review

DECEMBER 23, 2016

Here are just a few possible opportunities in some of the industries that will benefit the most: Entertainment : India’s entertainment industry produces the highest number of movies compared to any other country in the world, but rampant piracy has limited revenues to genuine producers.

Banking 15

Banking B2C eCommerce Telecommunications 15

Harvard Business Review

APRIL 29, 2016

As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. The expectation of recurring revenue demands a recurring customer experience in a market with a continuous stream of new competitors. More than other technologies, IoT development benefits from the lean start-up process.

User Experience 15

User Experience B2B B2C Engineering 15

Harvard Business Review

MAY 12, 2015

He’s an instrument-driven marketing leader who has reorganized his global marketing organization around what he describes as a “marketing revenue center,” which propagates tools, best practices and training across the global organization. Clay Stobaugh , CMO of John Wiley & Sons, is a performance CMO.

B2C 16

B2C Metrics Marketing Reorganization 16

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. They set, and met, revenue targets that were 10 percent higher than in previous years.

Sales 15

Sales Sales Marketing B2C 15

Harvard Business Review

SEPTEMBER 22, 2011

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. A clear link to financial and strategic outcomes.

Compensation 14

Compensation Metrics B2C B2B 14

Harvard Business Review

OCTOBER 2, 2012

Recently, I wrote about Akamai, a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet's fabric. Going B2C was daunting and not in our core DNA," Kaufer remarked. Big Data meets travel.in

Scaling 11

Scaling Travel Engineering Revenue 11

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Sales Sales 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. During a strategy session, I asked them to focus their thinking exclusively on their existing customers, assuming new customers were no longer a revenue option. You must slash the price of your product or service by 50%. I recently employed this principle with a large asset management firm.

B2C 12

B2C B2B Sales Sales 12

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. They have a high-growth, high-revenue focus. The best cure I have found for these delusions is a cultural one. Don’t start price wars. Don’t fight them. They are extremely efficient.

Advertising 13

Advertising B2C Marketing B2B 13

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. In large part due to EpicMix, Vail Resorts grew revenue, profitability and market share through the recent recession while others fell behind.

Media 10

Media B2B B2C Marketing 10

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), I''ll discuss each one below. 1) Enterprise Sales.

Marketing 9

Marketing Sales Sales SaaS 9

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Pricing and revenue modeling. Core Competencies. Feature prioritization and roadmap planning.

Manager 8

Manager Engineering User Experience Revenue 8

Harvard Business Review

DECEMBER 18, 2017

The brand can also be licensed (B-2-B-2-C) to third parties for entertainment, apparel, or any number of other products; in addition, it can merchandise its own products and sell new services to its customers or fans (B2C). Real Madrid: winning the hearts and minds of 500 million dedicated fans. ” Read More from Microsoft.

Inclusion 8

Inclusion Media User Experience B2C 8

Vantage Circle

JUNE 3, 2021

You can use many tactics to boost productivity and revenues. Thus, resulting in increased profit margin, and the company can earn higher revenue with minimum sales. This strategy is popular in B2C markets. This is a great way to penetrate deeper into the market and boost company revenues. Reducing the profit margin.

Benefits 52

Benefits B2C Revenue Marketing 52

Harvard Business Review

JUNE 12, 2018

In fact, they can’t — and this realization opens the door for other entities with capital and capabilities to step in, particularly where there may be opportunities to generate revenue. In other cases, smart city projects present opportunities to generate advertising revenue and branding.

Real Estate 14

Real Estate Government Transportation B2C 14

Peter Winick

APRIL 3, 2025

So one way to describe you would be an author, but I would also argue that the percentage of your annual revenue that comes directly from the sale of those books probably wouldn’t warrant that. A lot of times I’ll coach the chief revenue officer, we’ll do a consulting project. So five, yeah, five books.

Sales 152

Sales Sales B2B Scaling 152