Remove B2C Remove Reorganization Remove Revenue
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The Rise of the Chief Customer Officer

Harvard Business Review

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals.

B2C 15
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The Best CMOs Combine 4 Leadership Styles

Harvard Business Review

He’s an instrument-driven marketing leader who has reorganized his global marketing organization around what he describes as a “marketing revenue center,” which propagates tools, best practices and training across the global organization. Clay Stobaugh , CMO of John Wiley & Sons, is a performance CMO.

B2C 15