Remove B2C Remove Metrics Remove Retention
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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. B2C companies supported by ad models are a little different. To start off, let’s address a common myth.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

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What Is Candidate Relationship Management, and How Can it Improve Your Hiring Process?

Zenefits

In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. Another significant advantage of a CRM as part of your HR software stack is that you get a variety of metrics and reports. Use data visualization dashboards to track key metrics to gauge success. Recruiting emails.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

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Audience Advocacy and Thought Leadership | Cristina Loughrey

Peter Winick

Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And I think when we get mired down in those metrics, we forget that without that kind of intimacy, that specificity that you’re talking about, it doesn’t matter if we get those bodies to the table or not. Bill Sherman Well.

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