Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. B2C companies supported by ad models are a little different. Some are devoted to helping onboard a new customer.

SaaS 111

SaaS Sales Sales B2C 111

Zenefits

AUGUST 30, 2022

Track the stages of the hiring process from recruiting to onboarding. In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. Another significant advantage of a CRM as part of your HR software stack is that you get a variety of metrics and reports. Engagement.

Manager 64

Manager Recruitment Software B2C 64

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests.

User Experience 48

User Experience Retention Marketing Travel 48