Chief Executive

JUNE 6, 2023

With myriad new operating structures and workflows in place, employees first need to understand the rationale behind the change before they can fully accept and embrace it. It’s our responsibility as leaders to ensure their passion and pride for the organization remain intact.

Inclusion 52

Inclusion B2B Workflows Operations 52

Walk Me

SEPTEMBER 13, 2021

Every company, large and small, adopts technology constantly, whether those tools are large-scale B2B SaaS platforms or small-scale tools. Or they may ask how you would handle the adoption of an entirely new digital workflow. Let’s look at a few topics to help prepare you for these types of questions. Digital Adoption.

Organizational Change 52

Organizational Change Software Reorganization Digital Transformation 52

Monday Task Management

MARCH 15, 2022

Business services intake forms are useful for the execution of B2B projects. When you automate repetitive parts of your workflow, you free up your time to complete more valuable tasks and maximize your revenue. That’s why you should automate your intake workflow by adding automations when someone completes an intake form.

Onboarding 52

Onboarding Small Business Workflows B2B 52

Monday Task Management

MARCH 15, 2022

Business services intake forms are useful for the execution of B2B projects. When you automate repetitive parts of your workflow, you free up your time to complete more valuable tasks and maximize your revenue. That’s why you should automate your intake workflow by adding automations when someone completes an intake form.

Onboarding 52

Onboarding Small Business Workflows B2B 52

Andrew Chen

MAY 14, 2018

Dropbox is super unique and innovative today because of this thread they’ve been following over a long period of time, which is to take something that’s just part of your workflow – storing files – and making it spread because of the way people are working with each other. So, it can actually take several months to become an Uber driver.

SaaS 71

SaaS B2B Retention eCommerce 71

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. For the more professional segments, you’ll likely need to build advanced tools and integrations in order to fit into their existing workflows. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 111

User Experience Retention Marketing Travel 111

Vantage Circle

DECEMBER 16, 2021

Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. Customer Support. Discovering and sharing the most relevant content around the web and position your company as a unique brand.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

DECEMBER 13, 2018

And just like make all these workflows, these really complicated workflows that you know for the most part are still being managed in spreadsheets and docs and chat and sort of like streamline all that. And so I think that’s Fin’s hook to try to get you into the workflow, that way. It’s like a viral B2B thing.

Engineering 79

Engineering Scaling Marketing Workflows 79

Andrew Chen

JULY 20, 2020

Seeing how your adjacent user uses a product in their environment expands your understanding of their workflow, constraints, and needs. Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? The last technique is to visit the adjacent user in their environment.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. For the more professional segments, you’ll likely need to build advanced tools and integrations in order to fit into their existing workflows. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

DECEMBER 13, 2018

And just like make all these workflows, these really complicated workflows that you know for the most part are still being managed in spreadsheets and docs and chat and sort of like streamline all that. And so I think that’s Fin’s hook to try to get you into the workflow, that way. It’s like a viral B2B thing.

Engineering 40

Engineering Scaling Marketing Workflows 40

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. There were a number of individuals and startup founders who were putting the necessary ideas, workflows, and tactics together. Why did this even emerge in the first place?

Engineering 110

Engineering A/B Testing Marketing User Experience 110