Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

Peter Winick

JULY 31, 2023

Transcript Bill Sherman Let’s talk about the intersection of sales and thought leadership in most B2B organizations. And so if you want revenue in terms of resources, if you want people to help you, etc., You know, can we make the sale, especially on a B2B side? you’ve got to know that it’s working.

Sales 130

Sales Sales Marketing Metrics 130

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. In the B2B world, suppliers often enjoy “champions” inside companies. Then respond to those signals. “If Work with champions. Assume evolving needs.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

NOVEMBER 28, 2022

Three Key Takeaways: Leaving the paywall behind can have long term benefits that offset the revenue made from being behind the paywall. But I said, you know, I think this is from this year and this is interesting and there are use cases in B2B world. As a thought leader for a vendor you need to have separation. Okay, fine.

Scaling 237

Scaling Software Marketing Recruitment 237

Harvard Business Review

JULY 30, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; 3) Developer-driven. To achieve friction-free revenue (and who doesn''t want friction-free revenue?), I''ll discuss each one below. 1) Enterprise Sales.

Marketing 9

Marketing Sales Sales SaaS 9