Andrew Chen

JULY 10, 2018

Anand Iyer (Trusted) again, talks about the evolution from leadgen/search-based marketplaces to full-stack where the platform helps manage: 1) customer UX, 2) supply software tools, 3) retention/frequency, 4) transactional model, 5) trust/safety/risk, 6) pricing mgmt + guidance. How to think about frequency and retention?

Metrics 110

Metrics eCommerce Retention User Experience 110

LSA Global

JULY 17, 2020

How B2B Selling Has Changed. A Special Note about How B2B Sales Have Changed during COVID-19. Why B2B Sales Training Fails to Get Meaningful Sales Training Outcomes. Customer Retention (71% vs. 66%). The way companies buy from and sell to each other has changed — perhaps permanently. The Bottom Line.

Sales 36

Sales Sales B2B Accounts 36

15Five

FEBRUARY 22, 2017

What is your strategy for lifting revenue or becoming more profitable? Bottom-line driven leadership makes sense, especially when startups and small companies face immense pressure from investors to hit revenue goals and face a future that’s uncertain, at best. Is it all about raising the bottom line , no matter the cost?

Revenue 37

Revenue Employee Engagement Performance Management Metrics 37

Andrew Chen

JANUARY 9, 2020

Series B- Bet on the revenue. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? 1) cohort retention curves that flatten (stickiness). 1) cohort retention curves that flatten (stickiness). Seed- Bet on the team.

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

JUNE 26, 2017

For example, let’s look at some of the dynamics of Facebook increasing their revenue per DAU over the last few years: This is driven by a number of factors, of course – relevance, targeting, ad unit engagement, etc. One of the killer features of Mixpanel is that it made understanding cohort-based retention turnkey.

Advertising 111

Advertising Revenue B2B Marketing 111

Walk Me

DECEMBER 5, 2022

Additionally, figures show that in the past 12 months (as of January 2019) SPM solutions were implemented by 6% of B2B sales leaders—with a further 29% planning implementations in the next 18 months. You’ll need to look at quantitative and qualitative data to determine if the strategy meets its revenue generation goals.

Sales 52

Sales Sales Human Resources Marketing 52

15Five

MARCH 13, 2018

In his research , Morgan found that companies that were focused on EX had more than four times the average profit of other organizations, and more than two times the average revenue. Your best measurement may be employee engagement factors, such as changes in retention, sick days, turnover, productivity, etc.,

Employee Engagement 73

Employee Engagement Reorganization B2B Recruitment 73

15Five

OCTOBER 16, 2019

Research shows that diverse teams bring greater creativity and innovation, make better and faster decisions, are more engaged, and have better retention. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry.

Diversity 78

Diversity Inclusion B2B Marketing 78

Andrew Chen

JANUARY 9, 2020

Series B- Bet on the revenue. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? 1) cohort retention curves that flatten (stickiness). 1) cohort retention curves that flatten (stickiness). Seed- Bet on the team.

Marketing 52

Marketing Retention B2B Scaling 52

LSA Global

JUNE 11, 2018

We are often called in to help clients improve the revenue, margin, win-rate, portfolio mix or retention of their sales force. First, we hope your sales reps have learned that complex B2B solution sales is more about quality, focus and value-add than about quantity, hope and features. Preaching to the Wrong Choir.

Sales 29

Sales Sales B2B Revenue 29

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In

Scaling 82

Scaling Marketing Recruitment B2B 82

Vantage Circle

DECEMBER 16, 2021

Social Horse Powers’ locked calendars are the secret to their 100% adoption and retention rates. Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. Customer Support.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS B2B Retention eCommerce 71

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention. LTV is lifetime value.

Marketing 75

Marketing Metrics Retention eCommerce 75

Brian Balfour

JANUARY 12, 2017

Across the board, our strategy and tactics from acquisition to activation, retention, revenue and referral need to evolve in sync. Industry Workday (and lots of other B2B companies) expanded by industry. There are many ways to segment an audience and so there are many ways an audience, and each of its segments, can evolve.

Onboarding 56

Onboarding Education B2B Implementation 56

Help Scout Leadership

JUNE 22, 2021

Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. It helps grow revenue, maintain customer loyalty, and improve your overall business strategy. Bain & Company ).

Media 130

Media Sales Sales Marketing 130

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders.

Engineering 110

Engineering A/B Testing Marketing User Experience 110