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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. Because when they’re on B2B. But why not? It’s interesting to me.

Marketing 246
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How To Develop a Generative AI (ChatGPT) Policy + Free Template

AIHR

While OpenAI’s ChatGPT and similar large language models are quickly finding their way into enterprise workflows, organizations have concerns about generative AI presenting incorrect conclusions, as well as data privacy and security. Employees are increasingly integrating ChatGPT and other generative AI tools into their daily workflows.

Travel 101
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The Biggest Benefits of an HCM Adoption Platform

Walk Me

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. DAPs, incidentally, are not limited to the adoption of HCM tools.

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HCM Software Implementation: Best Practices and Principles

Walk Me

For this reason, it is important to center HCM-related implementation activities around digital technology, including activities such as: Onboarding and training The workplace experience Workflows and business processes Business operations. Leverage the right adoption technology.

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Top 10 Employee Advocacy Tools That You Need

Vantage Circle

EveryoneSocial is a social selling, employee advocacy, and employee communications platform that enables your employees to become more effective marketers, sellers, communicators, and recruiters. Customer Support. Discovering and sharing the most relevant content around the web and position your company as a unique brand.

Media 52
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The Adjacent User Theory

Andrew Chen

When you have an early hypothesis of who the adjacent user is from the data, use that to inform who you recruit for user research. Seeing how your adjacent user uses a product in their environment expands your understanding of their workflow, constraints, and needs. The last technique is to visit the adjacent user in their environment.

Retention 145
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The Adjacent User Theory

Andrew Chen

When you have an early hypothesis of who the adjacent user is from the data, use that to inform who you recruit for user research. Seeing how your adjacent user uses a product in their environment expands your understanding of their workflow, constraints, and needs. The last technique is to visit the adjacent user in their environment.