Walk Me

OCTOBER 4, 2021

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. DAPs, incidentally, are not limited to the adoption of HCM tools. Set goals for your adoption process.

Benefits 52

Benefits ROI Software User Experience 52

Andrew Chen

AUGUST 6, 2018

While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings. B2B SaaS products will often find it useful to show this version, as they want to drive usage during the work week.

SaaS 111

SaaS Metrics eCommerce B2B 111

Andrew Chen

JULY 20, 2020

Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Over time, if you look at that metric on a cohorted basis, you will start to see the metric go down from cohort to cohort.

Retention 145

Retention Marketing Accounts Metrics 145

Andrew Chen

MAY 14, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. Full Interview with Adam Risman (Intercom).

SaaS 71

SaaS B2B Retention eCommerce 71

Andrew Chen

JULY 20, 2020

Sitting at the edge of each user state is a quantitative metric that indicates conversion from one state to the next. Paying User, the metric that monitors that edge is free to paid conversion. Over time, if you look at that metric on a cohorted basis, you will start to see the metric go down from cohort to cohort.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. For the more professional segments, you’ll likely need to build advanced tools and integrations in order to fit into their existing workflows.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. For the more professional segments, you’ll likely need to build advanced tools and integrations in order to fit into their existing workflows.

User Experience 48

User Experience Retention Marketing Travel 48