Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Why onboarding is so important for retention/churn. I’ve linked to the Soundcloud and included a transcript below.

Marketing 75

Marketing Metrics Retention eCommerce 75

Chief Executive

DECEMBER 1, 2022

Their intent is clear: 41 percent of CEOs polled by Chief Executive in July cited “shifting focus to consumer retention” as an action they had taken or considered taking over the previous three months, making it far and away their biggest expressed priority. Many companies slipped on retention efforts over the last few years.

Retention 98

Retention Travel Software Digital Transformation 98

Vantage Circle

DECEMBER 16, 2021

With this article, we will highlight the top tools on the market today that have proven to be extremely effective in driving employee advocacy. Social Horse Power is an enterprise-grade Employee Advocacy software specially designed for marketing professionals. Easily integrate it with different marketing and social media tools.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

JUNE 26, 2017

Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. In B2B, we’re seeing the same phenomenon.

Advertising 111

Advertising Revenue Marketing Retention 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

15Five

MARCH 13, 2018

If your finance person has bought into marketing efforts to support the customer experience and the technological tools that support that, your employee experience strategy may resonate. Your best measurement may be employee engagement factors, such as changes in retention, sick days, turnover, productivity, etc.,

Employee Engagement 70

Employee Engagement Reorganization B2B Recruitment 70

15Five

OCTOBER 16, 2019

Research shows that diverse teams bring greater creativity and innovation, make better and faster decisions, are more engaged, and have better retention. For example: • Inclusive companies are almost 2x more likely to be market leaders. • Teams often operate in silos.

Diversity 66

Diversity Inclusion B2B Marketing 66

15Five

MARCH 2, 2017

And customers of B2B software products want to know that if they invest their time, efforts, and money integrating your offering, that your company is here to stay. Furthermore, volatile markets have led many investors to seek companies that are on the path of steady and sustainable growth. The Unicorn Startup Myth.

Software 41

Software B2B Marketing Retention 41

15Five

JANUARY 30, 2019

And, with lack of career development being one of the top reasons employees leave companies, if you want to improve employee retention, development, and motivation, intentionally investing in your employee’s development is not optional. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry.

Performance Review 66

Performance Review B2B Manager Retention 66

15Five

DECEMBER 18, 2018

But learning and development opportunities are fast becoming necessary elements of an organization’s retention strategy. The popular, cloud-based software provider attracts industry leaders in HR, customer support, IT, product, and marketing who want to accelerate their teams’ performance and get more out of the Slack platform.

Human Resources 88

Human Resources Manager Inclusion Recruitment 88

LSA Global

JUNE 11, 2018

We are often called in to help clients improve the revenue, margin, win-rate, portfolio mix or retention of their sales force. First, we hope your sales reps have learned that complex B2B solution sales is more about quality, focus and value-add than about quantity, hope and features. Preaching to the Wrong Choir.

Sales 28

Sales Sales B2B Revenue 28

Zenefits

SEPTEMBER 9, 2022

For example, if you’re looking for marketing interns, you might have more success on TikTok than you would Twitter. If you’re a B2B software company hiring salespeople, LinkedIn might be your best recruiting tool. Regularly evaluate your social media metrics.

Media 52

Media Recruitment Administration Onboarding 52

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. Viral growth and retention are inextricably linked. It’s time to revisit this topic in more detail. thanks, Andrew.

Retention 72

Retention Marketing Metrics Media 72

15Five

FEBRUARY 22, 2017

This method takes a little more planning than the rest, but it will pay dividends in employee performance and retention. Of course, new marketing campaigns, sales initiatives, and product launches are all important to company growth, but none of those things would be possible without your most important asset: your employees.

Revenue 31

Revenue Employee Engagement Performance Management Metrics 31

15Five

MARCH 28, 2018

workers and found that when promotions are perceived to be fair and well-managed, employee engagement and retention soars. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry. The Good, The Bad, and The Disengaged. Great Places to Work surveyed 400,000 U.S.

Sales 54

Sales Sales Performance Management Diversity 54

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.

Marketing 110

Marketing Retention B2B Scaling 110

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In This is when a market hits its Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JULY 10, 2018

One important label is the new “market network” concept. James Currier (of NFX) pens one of the classics of the last few years, defining the term “Market Network” – multiple participants, SaaS tools, with transactions at the center. Key differences: 1) Market networks target more complex services.

Metrics 110

Metrics Retention eCommerce User Experience 110

Brian Balfour

JANUARY 12, 2017

If we don’t, we risk stagnation and being beaten by competitors who are constantly evolving to meet the needs of the market. Reason Two: Audience Is Always Shifting As the market shifts and the product develops and grows, the composition of our audience, who they are, what they want, and what they respond to, shifts.

Onboarding 56

Onboarding Education B2B Implementation 56

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.

Marketing 52

Marketing Retention B2B Scaling 52

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. Solving For The Adjacent User Captures The Potential Of Current Product Market Fit. We were growing linearly, not exponentially.

Retention 145

Retention Marketing Accounts Metrics 145

LSA Global

APRIL 16, 2021

Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing sales teams in terms of revenue growth, profitability, customer retention, and sales leader effectiveness. Setting the optimal price depends upon your sales strategy.

Revenue 36

Revenue Sales Sales B2B 36

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Experience 111

User Experience Retention Marketing Travel 111

Peter Winick

SEPTEMBER 19, 2022

In order to understand where this power cycle starts, I’ve invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself , and an expert in organic social media for B2B. This bolsters new sales, employee retention, and even talent recruitment. In addition, we can help you implement marketing, research, and sales.

Media 245

Media Recruitment Scaling Retention 245

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. While Product Market Fit isn't the only thing that matters, it is important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it.

Marketing 76

Marketing Retention Sales Sales 76

Andrew Chen

AUGUST 21, 2023

These 2-sided marketplaces work best when each side is highly fragmented, which is why the biggest outcomes have been consumer-to-consumer or consumer-to-SMB marketplaces, versus B2B. The best solution here, of course, is to layer on additional marketing channels to drive predictability.

Media 88

Media Real Estate Revenue B2B 88

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. Solving For The Adjacent User Captures The Potential Of Current Product Market Fit. We were growing linearly, not exponentially.

Retention 59

Retention Marketing Accounts Metrics 59

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS B2B Retention eCommerce 71

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. Not convinced? HubSpot ). HubSpot Research ).

Media 130

Media Sales Sales Marketing 130

AIHR

OCTOBER 13, 2023

Expedia deploys ChatGPT widely Expedia Group is using AI to simplify the travel experience for travelers and B2B partners. Engage representatives from all parts of the organization, including AI research & development, risk and compliance, legal, communications, marketing, and sales.

Travel 105

Travel Workflows Implementation Government 105

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

Engineering 110

Engineering A/B Testing Marketing User Experience 110