Andrew Chen

JULY 10, 2018

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces. Next topic, the current crop of marketplaces has gotten huge for a reason.

Metrics 110

Metrics eCommerce Retention SaaS 110

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing B2B Recruitment 82

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Many have built up web development and user experience capabilities. Clearly, things need to improve. Publishing is different.

Marketing 15

Marketing Metrics B2C Media 15