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Help Scout Leadership
NOVEMBER 22, 2021
B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article
290 
Chief Outsiders
JANUARY 6, 2023
If you know the difference between a watery, burnt, drip cup of coffee and a delectable, creamy cappuccino, you have all you need to build your business-to-business (B2B) company to new levels of success.
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Miss One Change, Face Major Risk: The New Compliance Crisis In HR And How To Fix It
The Hidden Skills That Separate Good Leaders from Great Ones
Is Your Background Screening Policy Built For 2025? What HR Leaders Need To Know Now
Help Scout Leadership
OCTOBER 25, 2021
Check out the companies who are delivering exceptional customer experiences in B2B, B2C, and Ecommerce. Read the full article
290 
Help Scout Leadership
AUGUST 22, 2023
B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article
189 
Help Scout Leadership
MAY 13, 2021
Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs. What is it they value most?
162 
Chief Outsiders
FEBRUARY 20, 2023
With 43% of B2B buyers reporting to Gartner that they prefer a “seller-free” experience, Sales Enablement tools are becoming a necessity in the modern Sales Organization for B2B and B2C sellers.
264 
Forbes Leadership
JANUARY 10, 2023
B2B and B2C businesses require different mindsets. Being able to understand and address that difference can add tremendous value to a company.
88 
AIHR
JULY 17, 2024
Example 2: B2C vs. B2B goals Scenario: A tech startup’s marketing team generates most of its turnover from B2C activities. At the end of the year, the team members learn they must spend significantly more time on B2B activities in the coming year to support the sales team as it ramps up its B2B efforts.
111 
Forbes Leadership
JULY 11, 2022
Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.
76 
Forbes Leadership
DECEMBER 23, 2022
Here are five crucial points you shouldn’t ignore when drafting your own B2B launch strategy.
66 
Peter Winick
FEBRUARY 19, 2024
I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. It’s always consumer brands, right?
262 
Forbes Leadership
NOVEMBER 9, 2022
Work on the user experience your clients have with you, and improve it constantly.
76 
Help Scout Leadership
AUGUST 22, 2023
We decided to take a data-driven approach to identifying the top companies in B2B, B2C, and ecommerce that are delivering memorable support. Read the full article
100 
Forbes Leadership
SEPTEMBER 11, 2022
It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you’re like most businesspeople, TikTok is not what you think.
98 
Chief Executive
APRIL 21, 2023
Greg Belt has been helping the world’s largest beer maker, AB InBev, do the latter by spearheading an inside venture that led his company to invest in a $100-million factory renovation and pivot to a promising new B2B business after centuries of focusing on consumer products. The ingredients business takes decades.
98 
Liquid Planner Collaboration
APRIL 7, 2020
Whether you’re working with B2B investors or B2C backers, keeping your stakeholders in the loop about the current status of your project is of utmost importance. Katherine Michael, Head of Finances at Be Graded , spoke on the matter briefly: “There is no shame or weakness in sharing the stakes of your project with B2C/B2B stakeholders.
106 
Forbes Leadership
APRIL 30, 2023
This customer service and CX research is vital to anyone in any industry (B2B or B2C) who has customers—and that’s everyone!
77 
Forbes Leadership
MAY 19, 2023
A strong focus on a few particularly loyal customers no longer seems appropriate for B2C or B2B companies.
60 
Chief Executive
MAY 11, 2023
This is the only sensible way businesses can align their sales and marketing efforts across all B2B and B2C industries. Sales and marketing should not only agree on objectives but also exchange insights about what they observe on top of the funnel (marketing) and down the funnel (sales).
98 
Sweet Process
FEBRUARY 13, 2022
The final product developed under this process is fully customized to enhance the user experience for the B2B or B2C company’s clients. Image Credit: conceptboard.com Enterprise Product development is the process of keeping track of software development that completes the user’s specific requirements.
52 
Peter Winick
AUGUST 1, 2022
But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. Now, certainly B2B is saying, okay, I don’t need to know how polished the top of the house is.
240 
Chief Executive
MARCH 28, 2023
B2C Customers • Customer-facing bots already cause frustration in many sectors; do not add friction. • B2B Customer Deliverables • Imagine that an overworked analyst, up against a deadline, decides to use AI for their calculations, and they are incorrect. AI can help enhance customer experience to an extremely personalized level.
98 
Andrew Chen
DECEMBER 20, 2016
Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.
111 
Brian Balfour
JULY 18, 2017
I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. Shifting over to the right hand end of the spectrum you have higher ARPU businesses (typically B2B Mid Market companies) like HubSpot and Zendesk.
65 
Andrew Chen
JULY 25, 2019
Tradeoffs between B2B versus B2C companies. One of the biggest ones is that B2B startups have relatively stable go-to-market motions — you have sales, marketing, and sell into buyers that you understand. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.
87 
Eric Jacobsen Blog
MARCH 18, 2013
Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. And honestly, it's about time.
45 
Zenefits
DECEMBER 2, 2022
While B2C companies can gain considerable leverage through TikTok, Twitter, and other platforms, B2B organizations can create longer, more insightful posts on LinkedIn. Consider uploading a photo or video of your employee and a description of their successful role at the company. The length of your post depends on the platform.
102 
Zenefits
JULY 2, 2022
Ideal for B2B marketing and service providers. While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche. If you have a specific sales campaign or event, especially for B2C prospective customers, this is the place to promote it.
52 
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium. Impact on Airbnb supply growth : Medium-Large.
111 
Eric Jacobsen Blog
JANUARY 15, 2012
Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns. Eric: What should be discussed during the interview process when searching for a marketing leader ?
58 
Peter Winick
MARCH 16, 2023
And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. I haven’t been thinking about bulk sales or the corporate sales or B2B stuff. Continue to be a rock star.
130 
Harvard Business Review
DECEMBER 24, 2015
Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.
14 
Harvard Business Review
MARCH 6, 2024
Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.
29 
Chief Executive
OCTOBER 20, 2022
They have a playbook around developing deep expertise, serving customers extraordinarily well, both B2B and B2C. “What differentiates this core of companies,” Padhi explained, “is that innovation is the core of what they do.
52 
Brian Balfour
JULY 5, 2017
But for 80% of B2C and B2B products out there, flat retention curves is what you are looking for. For example, an online dating product has natural churn built into success. A new insurance tech company where success for a customer is finding an insurance plan will also have natural churn built in.
76 
Harvard Business Review
MAY 10, 2016
Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. ” In the B2B world, though, the experience is very different. This is seldom a good approach. What should the company have done instead? Reputation.
13 
Harvard Business Review
APRIL 2, 2015
B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. B2B marketers, on the other hand, have shied away from the idea, instead approaching selling as a rational, numbers-driven process where the best value proposition wins.
14 
Andrew Chen
JULY 25, 2019
Tradeoffs between B2B versus B2C companies. One of the biggest ones is that B2B startups have relatively stable go-to-market motions — you have sales, marketing, and sell into buyers that you understand. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.
40 
AIHR
DECEMBER 15, 2023
In this scenario, HR is seen as an “end-to-end organization within an organization,” operating more as a B2C and B2B agency. Scenario 3: Unbundled and evolved Scenario 3 is the opportunity for HR to reframe the profession.
52 
Peter Winick
JUNE 29, 2023
One of the things that struck me and I’ve heard in many different forms from people is on the sales side and the revenue generation side that certainly given the way buyer behaviors have changed B2C in terms of research and even B2B, now, the old ways of selling aren’t working and the buyer is a whole lot more educated before they walk (..)
130 
Harvard Business Review
AUGUST 2, 2012
Our article in the current issue of HBR, " The End of Solution Sales ," has created quite a stir among B2B sales professionals and pundits alike. In one form or another, this is the stated sales strategy of virtually every large B2B sales organization. As the saying goes, "The flak only gets heavy when you're over the target.".
17 
Walk Me
JANUARY 16, 2023
It supports both B2C and B2B shipping. In 2021 UPS overtook rival FedEx as the biggest transportation company in the world. United Parcel Service (UPS) is one of America’s global logistics companies. UPS recorded annual revenue of $97.2 billion in 2021, which is a 15% increase over 2020. Annual profits for UPS in 2021 came out at $12.8
Harvard Business Review
SEPTEMBER 26, 2011
But one of the keys to success was its strength in the B2B office coffee market, which allowed the company to refine its offer and build awareness before winning in the B2C market. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. These lessons may prove helpful to current companies.
14 
Harvard Business Review
JANUARY 19, 2018
B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.
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