Peter Winick

AUGUST 29, 2024

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 45

ROI Revenue Sales Sales 45

Peter Winick

DECEMBER 1, 2022

You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. On the road. But you got to break it down.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Harvard Business Review

AUGUST 30, 2018

Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. Spinning up an on-demand server in the cloud is not the same as building a security-hardened, permission-enabled asset track server loaded with the client’s applications and data. Angelia Herrin, host.

Digital Transformation 8

Digital Transformation Banking Software Rollout 8