Peter Winick

DECEMBER 1, 2022

What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. So we’ll do it.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

Help Scout Leadership

AUGUST 11, 2021

Customers as assets. Fonolo also offers several other resources if blog posts aren’t your preferred way of learning, for example: White papers. HubSpot has a regular publishing cadence of content like webinars, blog posts, white papers, and ebooks. White papers. Customer listening path. Guest posts.

SaaS 82

SaaS Education Sales Sales 82

Chief Executive

DECEMBER 1, 2022

If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan. So when we engage, we are literally having a business-level discussion around the metrics they’re trying to drive. Then respond to those signals. “If

Retention 98

Retention Travel Software Revenue 98