AIHR

NOVEMBER 28, 2022

Goal: To ensure deadlines are met Objectives: To ensure that a graphic designer meets their design deadlines and that social media campaigns can go live on time as a result. Problem: The employee is an excellent designer who is unable to meet deadlines, resulting in social media marketing campaigns that are presented after the due date.

Metrics 126

Metrics Implementation Sales Sales 126

Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. It was the right thing to do. That’s no longer true.

Sales Funnel 15

Sales Funnel Sales Sales B2C 15

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. Simson knew that the company had to transform marketing to find previously unexplored audiences and to make media buying decisions more autonomous and efficient.

Sales Funnel 8

Sales Funnel Advertising Media Marketing 8

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Map the customer journey and redesign your sales funnel. Nothing could be further from the truth.

B2B 15

B2B Sales Funnel Sales Sales 15