Remove Assets Remove Media Remove Sales Funnel
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Performance Improvement Plan Template & Guide [Free Download]

AIHR

Goal: To ensure deadlines are met Objectives: To ensure that a graphic designer meets their design deadlines and that social media campaigns can go live on time as a result. Problem: The employee is an excellent designer who is unable to meet deadlines, resulting in social media marketing campaigns that are presented after the due date.

Metrics 126
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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. It was the right thing to do. That’s no longer true.

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How AI Helped One Retailer Reach New Customers

Harvard Business Review

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. Simson knew that the company had to transform marketing to find previously unexplored audiences and to make media buying decisions more autonomous and efficient.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Map the customer journey and redesign your sales funnel. Nothing could be further from the truth.

B2B 14