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The Revenue-Ready Marketing Playbook: Why Your Brand Is Your Most Powerful Compounding Asset

Chief Outsiders

This is Part 1 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle. Each chapter explores how to turn brand, positioning, operations, and customer experience into engines for measurable growth.

Revenue 130
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Transform Your Leadership with The Help of Artificial Intelligence

Lolly Daskal

AI is not just a buzzword, it’s an invaluable asset that aids leaders in enhancing their decision-making process and strengthening their strategic acumen. Operational Efficiency: Leaders can utilize Artificial Intelligence to automate routine tasks, freeing up valuable time to focus on higher-level strategic issues.

Insiders

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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales. Transcript.

Marketing 246
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Top 8 Challenges Leaders Will Encounter In The Future Of Work

Lolly Daskal

Here are the top eight strategies that every leader should be thinking about: Thriving in a Global and Competitive Market To succeed in the future of work, as a leader you must learn to thrive in a global and highly competitive market. Foster a global mindset within your organization and encourage your team to think beyond borders.

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How To Advance Your HR Career With Human Resources Professional Development (In 2024)

AIHR

By being strategic about your human resources professional development, you can gain sought-after skills, become a more valuable asset to your organization, and open doors to exciting career opportunities in the future. This wider sphere of expertise makes them valuable assets to their organizations beyond HR functions.

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How to Ensure Your Organization’s Digital Transformation Succeeds

Michael McKinney

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. These transformations typically involve a profound change in how a business operates, encompassing people, process, and technology.

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7 Tangible Ways Artificial Intelligence Boosts Profits in Your Company

Lolly Daskal

AI Optimizes Pricing Strategies : AI-powered pricing algorithms analyze vast amounts of data, including competitor prices, customer behavior, and market trends. A report by Deloitte estimates that AI-driven automation can cut operational costs by up to 25%. A McKinsey study found that AI-driven pricing can increase profits by 5-10%.

Revenue 210