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You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. And marketers. Peter Winick Yeah.
An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership WhitePaper. We’ve synthesized these insights into a whitepaper. This is the companion, if you will, to that whitepaper that introduces the concepts. It’s celebration time!
Your capabilities as a business organization are the tangible and intangible assets or resources that you tap to create value. Similarly, the tool can help you determine certain assets or resources that are not so core to your strategy, which could therefore be outsourced to an external partner. . Read more insights in the whitepaper.
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