Harvard Business Review

JUNE 10, 2015

media innovators, with hundreds of billions of dollars created by companies that are helping democratize content production and distribution while developing new ways to connect advertisers and customers. Why has this been the best of times for some in media and the worst of time for others? It has been a great 20 years for U.S.

Media 13

Media Advertising Balance Sheet Cash Flow 13

Harvard Business Review

MARCH 4, 2011

Ushered in by the onslaught of mobility, social media, and online commerce, the rampant consumerization of IT is creating a power shift from associate to shopper. Replicate the personal social media experience. [For more, visit the Communication Insight Center.]. Big difference.

Balance Sheet 15

Balance Sheet eCommerce Media Assets 15

Harvard Business Review

APRIL 28, 2015

The Challenge of Investing in Digital Assets. That fact becomes apparent when you juxtapose the balance sheet of a company like Microsoft with the balance sheet of a company like Siemens. Unlike their industrial peers, managers of asset-light businesses focus little on the balance sheet.

Balance Sheet 14

Balance Sheet Manager Assets Software 14

Harvard Business Review

MARCH 11, 2011

When, for example, a website exists that lists the environmental villains in your neighborhood, and their specific sins, it's a lot easier to organize the townfolk to pick up their pitchforks—especially in the social media age. despite hiring some noted academics to mortarboard-wash our conclusions with statistics and citations.

Balance Sheet 16

Balance Sheet Benchmarking Advertising Assets 16

Harvard Business Review

NOVEMBER 7, 2013

For a monthly fee, Netflix customers can watch all the movies and television programs they want, whenever they want, and without ever leaving the house and without the need for physical media of any kind. In doing so, they systematically undervalue their own intangible assets. In a statement, DISH President and CEO Joseph P.

Balance Sheet 10

Balance Sheet Assets Digital Transformation Operations 10

Harvard Business Review

JANUARY 24, 2017

We believe that it is not the age of the asset that is important, but rather, the value infused into that asset that drives scale. In Manizales, we have held nearly 100 of educational events and training programs specifically targeted to bankers, media, potential angel investors, large companies, and universities.

Scaling 13

Scaling Banking Balance Sheet Sales 13

Harvard Business Review

NOVEMBER 25, 2013

It’s the CMO’s job to make sure that metrics reflecting the health and value of the customer base –net present value, lifetime value, return on loyalty, cost per acquisition – get on the balance sheet. As a long-term asset of significant value, the brand should be part of those calculations. Why is this so challenging?

Benchmarking 9

Benchmarking Metrics Advertising ROI 9