Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

Peter Winick

JUNE 19, 2023

And that’s just sort of one, I think one of the core tenets of a brand building, especially in the B2B space, is that consistency matters and, you know, a little bit can go a long way. Some people will dive into a eight or ten page white paper, and for other people they would much rather do almost just about anything else.

Engineering 246

Engineering Sales Sales Marketing 246

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

Retention 98

Retention Travel Digital Transformation Software 98