Assets, B2B and Sales Funnel

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. If you’re B2B, the train is parked in the station, but it’s leaving soon. clu/Getty Images.

Sales Funnel

Sales Funnel Sales Sales B2C

B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Map the customer journey and redesign your sales funnel.

B2B

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OrgDev Digest

Replacing the Sales Funnel with the Sales Flywheel

B2B Salespeople Can Survive If They Reimagine Their Roles

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