Andrew Chen

NOVEMBER 1, 2018

Thinking about new user experience, engagement metrics, and other important concepts. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Media 111

Zenefits

JULY 4, 2022

Prioritize user experience: Ease of use is essential for any software solution you implement in your business. So, when you advertise an open position, you essentially put your brand out there for prospective candidates to see and compare with the thousands of other companies they could join.

Software 52

Software Recruitment Compliance Onboarding 52

Andrew Chen

MARCH 21, 2016

million each for Super Bowl advertising spots. Andrew recalls the story from My Life in Advertising by a man named Claude C. And it’s the product, user experience, the market, luck & timing, and a bunch of other variables all wrapped up together. The tech world remembers it for an entirely different reason.

Engineering 56

Engineering Marketing Balance Sheet Advertising 56

Walk Me

AUGUST 1, 2022

Customer acquisition cost data includes distribution expenses, costs associated with web development, sales, and marketing department salaries, social media, and advertising costs. This process needs to be approached with care and you really need to put yourself in the shoes of the target users to achieve the best results.

Manager 52

Manager Project Management Metrics ROI 52

Walk Me

OCTOBER 11, 2022

HR departments needed a software solution that could automate recruitment advertisements and onboarding in line with DEI and fairness policies, offer more comprehensive self-service tools for staff and optimize HR functions as part of an overall strategy. HRM evolved as a solution to these needs.

Software 52

Software Manager Workflows Digital Transformation 52

Andrew Chen

NOVEMBER 13, 2018

That way, if you think your active user count is low, you can analyze the data to understand that you need more top of funnel user acquisition, then hypothesize that a combo of paid advertising and referrals can help, and then execute against that. New user experience. User-to-user notifications.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

MAY 28, 2019

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. But advertising doesn’t always cover the entire cost of producing a show, even for hit shows. Of cars!’”.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. But advertising doesn’t always cover the entire cost of producing a show, even for hit shows. Of cars!’”.

Advertising 40

Advertising Revenue Media Marketing 40