Harvard Business Review

MAY 9, 2013

Much like newspapers, conventional advertising agencies are becoming irrelevant. The radical democratization of business over the last decade created by open innovation, crowdsourcing, and co-creation is transforming how advertising organizations work.

Advertising 13

Advertising Variable Costs Media Fixed Costs 13

Harvard Business Review

MAY 18, 2018

per month per subscriber, and three movie tickets costs nearly $30, on average, meaning it’s losing nearly $20 per month per subscriber on a variable cost basis. This is a problem that scale (meaning more subscribers) cannot solve. The problem is that MoviePass collects only $9.95

Advertising 8

Advertising Variable Costs Revenue Operations 8

Harvard Business Review

FEBRUARY 22, 2011

They have massive amounts of currency (cash and stock); huge storehouses of customer information; and cloud computing resources that make them low-cost providers in any digital endeavor. A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale.

Advertising 16

Advertising Variable Costs Scaling Media 16