Harvard Business Review

JUNE 12, 2013

In the beginning, mobile advertising was all about conversions. What got people excited about mobile were the opportunities that didn''t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the in-store experience. Remember QR codes? credit cards).

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8

Harvard Business Review

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. The role and investments in advertising must also change to shift toward a usage model. Tesla vs. BMW.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives. Their goal is not to sell more, but to learn more about prospects.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8