Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Walk Me

AUGUST 1, 2022

For example, important data such as customer acquisition costs (CAC) enable businesses to measure the real-time monitoring of profits and return on investment (ROI). This process needs to be approached with care and you really need to put yourself in the shoes of the target users to achieve the best results.

Manager 52

Manager Project Management Metrics ROI 52

Harvard Business Review

MARCH 29, 2012

With the rise in new web-based applications, advertising products, and client-side software, user experience (UX) design is suddenly one of the nation's fastest growing employment areas. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

ROI 18

ROI Software Engineering Advertising 18

Walk Me

OCTOBER 11, 2022

HR departments needed a software solution that could automate recruitment advertisements and onboarding in line with DEI and fairness policies, offer more comprehensive self-service tools for staff and optimize HR functions as part of an overall strategy. HRM evolved as a solution to these needs. Efficient recruitment and low turnover.

Software 52

Software Manager Workflows Onboarding 52

Harvard Business Review

AUGUST 10, 2016

The survey showed that because of the industry’s lack of transparency, just 12% of buyers feel comfortable with the current display-advertising model. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost.

Media 12

Media Marketing User Experience Advertising 12

Andrew Chen

MAY 28, 2019

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. But advertising doesn’t always cover the entire cost of producing a show, even for hit shows. Of cars!’”.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform. But advertising doesn’t always cover the entire cost of producing a show, even for hit shows. Of cars!’”.

Advertising 40

Advertising Revenue Media Marketing 40