Remove Advertising Remove ROI Remove Sales Funnel
article thumbnail

Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

Types of candidate sourcing 9 steps to successful candidate sourcing Candidate sourcing strategies to consider ROI metrics to measure for candidate sourcing 7 tips to ensure diversity in candidate sourcing What is candidate sourcing? This is where advertising and employer branding become critical. Contents What is candidate sourcing?

article thumbnail

Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

If account executives don’t appreciate the sales side or know the questions posed to salespeople, then your agency won’t be as effective as it could be. In time, they’ll be able to drill deeper into the sales funnel, get to know their overarching goals, and understand where to focus their research going forward.

article thumbnail

The Social Cost of Bad Online Marketing

Harvard Business Review

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.