Remove Advertising Remove Operations Remove Variable Costs
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A Quick Guide to Breakeven Analysis

Harvard Business Review

These costs might cover the software needed to design the kite and be sure it is sufficiently aerodynamic, the fee paid to a graphic designer to design the look and feel of the kite, and the development of promotional materials used to advertise the kite. These costs are fixed because they will not change with the number of kites sold.

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The End of Traditional Ad Agencies

Harvard Business Review

Much like newspapers, conventional advertising agencies are becoming irrelevant. The radical democratization of business over the last decade created by open innovation, crowdsourcing, and co-creation is transforming how advertising organizations work.

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A Quick Guide to Breakeven Analysis

Harvard Business Review

These costs might cover the software needed to design the kite and be sure it is sufficiently aerodynamic, the fee paid to a graphic designer to design the look and feel of the kite, and the development of promotional materials used to advertise the kite. These costs are fixed because they will not change with the number of kites sold.

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How to Fix MoviePass

Harvard Business Review

per month per subscriber, and three movie tickets costs nearly $30, on average, meaning it’s losing nearly $20 per month per subscriber on a variable cost basis. The second problem: Movie theater operators don’t want MoviePass to succeed because they fear its model will permanently devalue ticket prices.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business Review

Investors, therefore, look not just for reported revenues but for drivers behind the revenues, especially because digital companies’ operating activities often differ from their revenue-generating activities. The first category should describe the amount spent on supporting current operations.

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Who Rules the Web Now?

Harvard Business Review

As each of these companies expands its fixed-cost infrastructure, profits grow geometrically because the additional variable cost of adding each new user is near zero. Adding a profile on Facebook has little to no impact on Facebook's operating costs. More usage funds more infrastructure.