Andrew Chen

JULY 25, 2022

During a bull market, the primary metric that people talk about is just top-line growth — what’s your year-over-year growth rate. One metric that’s been recently popularized by David Sacks is the “ Burn Multiple ” — he defines it below: Burn Multiple = Net Burn / Net New ARR. The new normal.

ROI 85

ROI Revenue Metrics Marketing 85

Andrew Chen

JUNE 26, 2017

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user.

Advertising 111

Advertising Revenue Retention B2B 111

AIHR

SEPTEMBER 28, 2021

KPIs (key performance indicators) are strategic metrics tied to an organization’s short and long-term goals. What’s the difference between recruitment KPIs and metrics? KPIs are also metrics, but they are the most vital measures for your organization and should be specifically tied to company goals and objectives.

Recruitment 105

Recruitment KPI Metrics Advertising 105

Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Zenefits

OCTOBER 20, 2022

relevant content, not understanding ROI, not advertising, and not maintaining your business focus. Having a bad ROI . To increase ROI , you’d want to talk about more than dog food, and additional blog posts and social media topics might include how to adopt a dog, how to care for a dog, and the best toys for every age of dog.

Small Business 52

Small Business Media Advertising ROI 52

AIHR

JUNE 30, 2023

The return on investment (ROI) of selection can be calculated through a utility analysis. For instance, if you are hiring for an entry-level position, you may want to try campus recruiting and leverage the advertisement functionality of social media channels like Instagram or TikTok.

Recruitment 26

Recruitment Onboarding Metrics Software 26

Vantage Circle

JUNE 23, 2022

As an eCommerce business, you are used to looking at the world through the prism of eCommerce metrics like AOV (average order value) and CPMs (cost per thousand impressions). It is possible to set KPIs for a graphic designer based on open rates, conversion rates, and engagement metrics like (time spent, bounce rate, etc.).

eCommerce 98

eCommerce Manager Deliverables SaaS 98

Walk Me

AUGUST 1, 2022

A management dashboard is a useful tool that is used to showcase essential data and metrics such as KPIs. This is achieved through innovative reporting software that enables C-level executives, project managers, and CEOs to gain enhanced visibility of organization-wide performance metrics with up-to-date, real-time data.

Manager 52

Manager Project Management Metrics ROI 52

Harvard Business Review

JULY 6, 2015

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Next, we wanted to see how native advertising compares.

Advertising 15

Advertising ROI Marketing Media 15

Harvard Business Review

SEPTEMBER 27, 2011

Three years ago, I invented a social media metric. The dilemma, I knew, was the metrics. I knew that the company would expect me to defend my client's value with the standard "cold metrics"--reach, frequency, page views, impressions, eyeballs captured. Still, I believed in this blend of cold and warm metrics.

ROI 15

ROI Metrics Media Advertising 15

Harvard Business Review

NOVEMBER 10, 2015

Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. This is a blunt metric: maybe the consumer had a different interaction with the brand that influenced them. It began by simply allocating resources to each touch point as a direct function of its marginal ROI.

ROI 15

ROI Marketing Advertising Media 15

Peter Winick

MARCH 6, 2023

Companies could also obviously use advertising, but ads looked like ads, and they were not very trusted by people. And they were marked clearly as advertisements. Bill Sherman And with that, too, the connection to outcomes and metrics. The other thing I would say is thought leadership is cost effective and produces a good ROI.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

NOVEMBER 10, 2011

Television advertising has undergone significant changes in the last 30 years. The narrative arch will change as we think of the advertisement as a trailer versus the whole story. In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products.

Advertising 17

Advertising ROI Metrics Marketing 17

Walk Me

OCTOBER 11, 2022

HR departments needed a software solution that could automate recruitment advertisements and onboarding in line with DEI and fairness policies, offer more comprehensive self-service tools for staff and optimize HR functions as part of an overall strategy. The best HCM software makes metrics and analytics accessible to see and use.

Software 52

Software Manager Workflows Onboarding 52

Harvard Business Review

NOVEMBER 26, 2012

Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability. Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising.

Media 15

Media ROI Metrics Marketing 15

AIHR

OCTOBER 1, 2024

Workforce management metrics are critical for understanding and optimizing how businesses manage their employees, yet many struggle to use them effectively. Real-time workforce management metrics that provide instant insights into productivity, engagement, and resource allocation can offer a competitive edge.

Metrics 52

Metrics Manager Staffing Recruitment 52

Harvard Business Review

JULY 18, 2011

It's remarkably easy, with minimal investment, to decrease your spend on research, customer service and advertising. The UFC is saving money, historically spent on advertising, because the company has built direct communication channels with high volume reach to their audience. Social media is not a popularity contest.

Media 19

Media Advertising Recruitment ROI 19

Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. Intel formed a special Marketing ROI (MROI) team – a first-of-its-kind collaboration between marketing and finance. What Makes a CMO Powerful.

Marketing 15

Marketing ROI Sales Sales 15

Harvard Business Review

MARCH 3, 2015

Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. How convenient: to be evaluated with a metric without tangible marketplace outcomes. Let’s see who is behind the curtain.

Media 15

Media Advertising Sales Sales 15

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Once goals are set, however, there are tools to track ROI milestones that are currently dark holes in most marketing budgets. Marketing Advertising, Marketing & Public Relations'

ROI 14

ROI Sales Sales Revenue 14

AIHR

APRIL 9, 2024

Recruiting metrics are an essential part of data-driven hiring and recruitment. However, if you would keep track of every recruiting metric you could find on the web, you’d have no time left to do actual recruiting! Contents What are recruiting metrics? Recruiter performance metrics 22. Time to fill 2. Time to hire 3.

Metrics 105

Metrics Recruitment ROI Onboarding 105

Harvard Business Review

OCTOBER 13, 2015

In online advertising, a variety of equally brazen ruses drain advertisers’ budgets — but usually it’s more difficult for advertisers to notice them. I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. Showing banners may remind them to do so.

Marketing 13

Marketing Advertising Sales Sales 13

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. There are implications for marketers and advertisers as well. Ending the Google-Facebook Advertising Duopoly. We believe that the Google-Facebook duopoly in digital advertising will soon be threatened by blockchain technology. RyanJLane/Getty Images.

Marketing 14

Marketing Advertising Media Compensation 14

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. Focus on the metrics that matter. Why is this so challenging?

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

AUGUST 29, 2016

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

ROI 15

ROI Advertising Assets Marketing 15

Harvard Business Review

JANUARY 28, 2015

Develop a shared vocabulary and shared metrics. When CMOs and COOs talk about the customer decision journey, that language needs to be translated into metrics and key performance indicators (KPIs) that more accurately measure progress. Build a structure for collaboration. When looking at quote and bind ratios (i.e.

Operations 12

Operations Metrics Onboarding Sales 12

Harvard Business Review

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? Trust, Transparency and Value-How Google Is Working to Improve Online Advertising for Everyone. Leaders own their digital destiny by taking control of their consumer data and by integrating their marketing and advertising technologies.

Marketing 8

Marketing Advertising ROI Sales 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. The CMO role is undergoing a renaissance.

Banking 14

Banking Marketing Revenue Sales 14

Harvard Business Review

MAY 29, 2018

That’s why Ford, in its advertising and marketing, shows people getting on the van with smiles on their faces, making eye contact with their fellow passengers, and engaging in conversation. Establish new rules, norms, and metrics. But as Barclay’s CEO Ashok Vaswani says, don’t let the mother ship kill the pirate ship.

Transportation 8

Transportation ROI Scaling Metrics 8

Harvard Business Review

OCTOBER 3, 2018

” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions.

Marketing 8

Marketing Advertising Deliverables Accounts 8

Harvard Business Review

JUNE 24, 2014

Unilever is one of the world’s consumer marketing powerhouses, with annual advertising expenditures totaling nearly $9 billion. Marketing departments now need to be expert in digital advertising, with all its search engine optimization and real-time auctioning of pages. Think for a moment about those changes.

Marketing 10

Marketing Advertising ROI Media 10

Harvard Business Review

NOVEMBER 7, 2017

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. The fourth gap between strategy and execution is in measurement and metrics.

Metrics 15

Metrics Sales Sales Implementation 15

Andrew Chen

MAY 28, 2019

A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g. There are also tools for creators to create their own podcast app from their own RSS feed. Of cars!’”.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g. There are also tools for creators to create their own podcast app from their own RSS feed. Of cars!’”.

Advertising 40

Advertising Revenue Media Marketing 40

AIHR

JANUARY 31, 2025

In this article, we explain the HR scorecard, discuss its benefits and common metrics, explain the difference between the HR scorecard and a balanced scorecard, and provide some examples of HR scorecards. It is a representation of leading HR indicators and key metrics that assesses the impact of HR activities on organizational performance.

Deliverables 98

Deliverables Metrics Recruitment ROI 98