Harvard Business Review

SEPTEMBER 2, 2015

Whether you’re in financial services, consumer goods, advertising, hi-tech, or public health, the nature of your day-to-day job is likely changing to include data. You need to understand the two or three that drive your organization’s profitability and cash flow.” What the Experts Say. That’s too many.

Cash Flow 14

Cash Flow Metrics Recruitment Education 14

Chris LoCutro

MARCH 5, 2024

And you're looking at the p&l all the time, you're looking at cash flow all the time, you're looking at sales projections all the time, you're looking at expense reports all the time. So let's say you've got a sales leader, and a marketing leader, and then an operations leader, or a service manager? Or do we come?

Small Business 59

Small Business Operations Accounts Energy 59

Harvard Business Review

NOVEMBER 25, 2013

CMOs must demonstrate and track marketing’s impact by focusing on key performance indicators (KPIs) that are important for shareholder value such as strong cash flow, cost of capital, return on capital, and operating margin. Why is this so challenging? Get more for the money.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

APRIL 10, 2013

I met Slovenian entrepreneur, Sandi Cesko, in 2007 when his Ljubljana -based multi-channel retail operation, Studio Moderna , had about $70 million in sales. I met him again two months ago: six years later he had scaled up by a factor of ten — all the result of organic growth — and employs over 6000 people. Even better.

Balance Sheet 10

Balance Sheet Government Scaling Cash Flow 10

Harvard Business Review

AUGUST 3, 2018

However, the real revenue-providing customers are companies that pay for advertisements (they may be called “revenue units”). Digital companies must be performing such assessments in-house to reward their sales and marketing staff. Many of these metrics are disclosed in Facebook’s financial statements.

Variable Costs 8

Variable Costs Revenue Assets Cash Flow 8

Harvard Business Review

OCTOBER 28, 2016

AT&T is merely paying — actually, overpaying — for the cash flows from those assets up front. They are market-share leaders in advertising, hardware, e-commerce, and social networking. Roads and low-priced fuel help car sales; ornaments help Christmas tree sales. There’s no net benefit.

Assets 13

Assets Cash Flow Media Advertising 13

Harvard Business Review

JUNE 4, 2014

Let’s look at four value chains Apple could disrupt, each of which in markets that, on the face of it, seem large enough to offer hope: television, advertising, health care, and automobiles. Just as traditional television will be with us for many more years, so will traditional television advertisements. When Innovation Is Strategy.

Assets 12

Assets Advertising Cash Flow Revenue 12

Harvard Business Review

JUNE 26, 2015

When retailers liquidate stores, managers must quickly make a series of decisions, since the duration of a liquidation sale is limited by law to 60 or 90 days in many jurisdictions. During liquidation, retailers can reach new demographics and markets by using bold signage and unconventional advertising methods such as “sign-walkers.”

Cash Flow 12

Cash Flow Revenue Banking Operations 12

Chris LoCutro

APRIL 1, 2025

Business owners, if youre tired of riding the sales rollercoasterbooming one month, stressing the nextthis episode is for you. Learn where to get the book, how to connect with Stu, and why every business owner needs to rethink the one-time-sale model to finally gain freedom and reduce stress. 00:33:05 More About Stu!

Revenue 59

Revenue Sales Sales Small Business 59