UVA Darden

DECEMBER 1, 2023

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

Advertising 98

Advertising Media Business Administration Administration 98

UVA Darden

FEBRUARY 2, 2023

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98

Media Advertising Revenue Digital Transformation 98

UVA Darden

FEBRUARY 9, 2023

Netflix and Potential Game-Changers burtonc Thu, 02/09/2023 - 16:55 9 February 2023 Marketing & Sales Data & Analytics Andrew Ramspacher Advertisements might not just be interrupting your favorite Netflix show in the future; they might also be a part of your favorite Netflix show. They also know the brand of your toilet paper.

Advertising 98

Advertising Media Cash Flow Marketing 98

Zenefits

APRIL 28, 2023

In 1953 the federal government created the Small Business Administration (SBA) to help business owners grow and prosper in our “Land of Opportunity.” Kennedy proclaimed the first National Small Business Week to honor top entrepreneurs in every state with special recognition and rewards. In 1963, President John F.

Small Business 98

Small Business Business Administration Administration Media 98

UVA Darden

AUGUST 23, 2023

Too Many Choices: A Model to Predict Open-Ended Consumer Decisions burtonc Wed, 08/23/2023 - 11:55 22 August 2023 Marketing & Sales Data & Analytics Strategic Marketing Diversity, Equity and Inclusion Seb Murray Picture this: you’re about to go on your lunch break, hunger pangs nudging you toward a satisfying meal. But where to eat?

Marketing 81

Marketing Sales Sales Diversity 81

UVA Darden

MARCH 21, 2023

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. And can you keep them long enough to show them advertisements?” How might it further change in the age of streaming services?

Revenue 96

Revenue Metrics Media Advertising 96

Zenefits

SEPTEMBER 2, 2022

That’s why small businesses must get creative with their hiring strategies. Small businesses make up the backbone of the job market. Small Business Administration, there were 32.5 million small businesses in the United States in 2021. businesses. Advertise open positions on industry-specific job boards.

Small Business 52

Small Business Advertising Recruitment Media 52