Remove Advertising Remove Business Administration Remove Digital Transformation
article thumbnail

Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma

UVA Darden

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Ad-Free or Ad-Full? per month for a “basic with ads” plan, supplementing its pricier ad-free plans.

Media 98
article thumbnail

The Personality Traits of Streaming Services: What Roles Do Original Series Play?

UVA Darden

burtonc Tue, 03/21/2023 - 16:38 20 March 2023 Marketing & Sales Strategic Marketing Digital Transformation Caroline Newman “Watching television” means something different than it did 10 years ago. And can you keep them long enough to show them advertisements?” How might it further change in the age of streaming services?

Revenue 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Web3 Primer: 7 Concepts You Need to Know

UVA Darden

Digital Transformation. Like earlier iterations of the internet, the arrival of Web3 has the potential to change business and society in any number of ways, from the rise of cryptocurrency to the proliferation of truly user-owned content. Assistant Professor of Business Administration. Thu, 10/27/2022 - 12:58.

article thumbnail

5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

Starting as an online marketplace for buying and selling goods, Alibaba has evolved into a data-centric ecosystem that links together vendors, advertisers, service providers, logistics firms, manufacturers and financial service providers.

article thumbnail

How to Cultivate A Learning Environment In The Workplace

Vantage Circle

AT&T , for example, offers an executive-led education program, paid tuition, digital transformation courses, and scholarships. For example, McDonald's iconic Happy Meal was created by Dick Brams, a regional advertising manager based in St. In 2015, the company invested more than $30 million in tuition aid.

article thumbnail

5 Ways Digital Technology Is Redefining Competitive Dynamics

UVA Darden

5 Ways Digital Technology Is Redefining Competitive Dynamics burtonc Tue, 08/29/2023 - 21:27 29 August 2023 Operations & Technology Strategy Digital Transformation Seb Murray Digital technologies, once simply considered tools for efficiency and convenience, have emerged as the driving force behind a paradigm shift in competition across industries.

article thumbnail

Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

UVA Darden

The Questions to Ask burtonc Wed, 08/09/2023 - 16:15 21 July 2023 Operations & Technology Entrepreneurship & Innovation Modern Global Leadership Digital Transformation Artificial intelligence is all the rage. The car will become a platform, opening up an entire ecosystem of adjacent business opportunities.