Harvard Business Review

JUNE 10, 2015

media innovators, with hundreds of billions of dollars created by companies that are helping democratize content production and distribution while developing new ways to connect advertisers and customers. Superficially, the disruptors do the exact same thing: draw users and serve advertisers. It has been a great 20 years for U.S.

Media 14

Media Advertising Balance Sheet Cash Flow 14

Harvard Business Review

APRIL 10, 2013

Taxes on revenues (not to be confused with VAT ), taxes on assets, taxes that are paid in advance of profits or receipts, tax refunds that take months to be repaid — these are a huge burden to a rapidly scaling company in which cash flow management is a matter of survival.

Balance Sheet 12

Balance Sheet Government Scaling Cash Flow 12

Harvard Business Review

NOVEMBER 25, 2013

CMOs must demonstrate and track marketing’s impact by focusing on key performance indicators (KPIs) that are important for shareholder value such as strong cash flow, cost of capital, return on capital, and operating margin. Why is this so challenging? Get more for the money.

Benchmarking 10

Benchmarking Metrics Advertising ROI 10

Chief Executive

SEPTEMBER 30, 2022

Despite stiff economic headwinds, robust M&A opportunities are there for the taking, with many companies enjoying steady cash flows and strong balance sheets. “In In today’s high-inflation environment, strategic acquirers with lots of cash on the balance sheet need to do something with it,” says Christopher R.

Balance Sheet 52

Balance Sheet Cash Flow Software Marketing 52