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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 49
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Bill Sherman We need to set up our recruiting function or accounts payable. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Annual white papers that are really stop the presses. White Paper Speaking at conferences.

Marketing 237
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How Process and Practice Can Combat Bias

UVA Darden

It involves putting into place the systems and structures, the accountability measures, and the metrics to ensure that talented people thrive and advance unencumbered by obstacles, systemic biases or discriminatory policies. Read more insights in the white paper. 1 Laura Morgan Roberts, Lynn Perry Wooten and Martin N.

Inclusion 111
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. 1 Shelley J. Correll, Katherine R.

Diversity 103
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

And if you’re driving thought leadership strategy, it’s something that you absolutely have to take into account and validate, but also let people know that, look what we are selling, whatever it might be, especially on the professional services slash consulting side of the world or in the corporate training space that I’m in now.

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Winning Teams Know to Trust Their Team Members

Michael McKinney

They consider the demand plan a request for product that they’re accountable for selling. He has written and co-authored many white papers on Demand Management and is an instructor of the Oliver Wight Demand Management course. Once they focus on the betterment of the entire business, however, a shift in attitude occurs.

Sales 88
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Best of Organizational Thought Leadership 2022 | Kelly Wright, Kimberly Ellison-Taylor, Mark Smith, and Adam Zuckerman

Peter Winick

Kimberly Ellison-Taylor is an experienced accountant and active member and CEO of KET Solutions, a consulting firm focused on business growth, innovation, strategy, transformation and inclusive leadership. Have you taken into account these new industry trends that have been occurring? And I’m wondering if you saw this as well.

Sales 130