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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Bill Sherman We need to set up our recruiting function or accounts payable. Yeah, it’s a lot of time and effort, both in terms of hard dollars and time of travel. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper.

Marketing 237
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Customer Retention: CEOs Share Strategies

Chief Executive

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

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Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond

Peter Winick

And for a lot of people, what happened was, you know, COVID lockdowns happened around the world, travel restrictions locally, internationally. You know, I traditionally used to post my content early in the morning, but I found over time people weren’t traveling to the office, they were getting homeschooling, got in the way.

B2B 145
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Microsoft Taxes Itself

Harvard Business Review

Accountability throughout the organization. The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). buying RECs for electricity and offsets for travel). And this charge will, in theory, move managers to make greener choices.

Energy 19
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Make Peace with Always-On Access

Harvard Business Review

We used cell-based Internet a few miles away to download (travel tips, news, audiobooks) and upload (photos, videos, Facebook updates) as needed. When you know you can check your email, it's hard not to; when you know you can update Twitter it's hard to let your account go dark. Enhanced by Internet access, that is.

Travel 15
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The Potential for Blockchain to Transform Electronic Health Records

Harvard Business Review

Once a transaction is entered in the database and the accounts are updated, the records cannot be altered, because they’re linked to every transaction record that came before them (hence the term “chain”). Users can choose to remain anonymous or provide proof of their identity to others. Irreversibility of Records.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

1m in contribution margin) that makes $250K at target and assume another $50k in benefits and travel costs and $30k in marketing and support costs for a total of $330K, then you have a 3x LTV:CAC ratio in year one. With no travel budget and no field offices, the numbers pencil out nicely. in quota for a rep (i.e., $1m