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How to Increase the ROI of Sales Training

LSA Global

How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.

ROI 62
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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 33
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How to Use ABM to Drive Revenue Growth and ROI: Part 2

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 2 - Orchestration and Personalization In part 1 of our four-part ABM blog series we shared the core pillars of an ABM program, highlighted the goals and strategies you should consider, and provided guidance about selecting your target accounts and building your Ideal Customer Profile.

ROI 52
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How to Use ABM to Drive Revenue Growth and ROI: Part 3

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 52
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Achieving Growth By Investing In The Revenue Team

Chief Executive

A culture of customer success is also a great way to increase account retention, expansion and overall customer lifetime value. Strong segmentation model and a keen sense of market share and share of wallet at the account level is required for focus. Yet, only 25% of participating CEOs listed it as a priority for growth.

Revenue 97
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Are You Getting a Return on Your Investment in Employee Training?

Zenefits

SMBs must weigh the benefits of training against time and money to get a return on investment, or ROI. Simply put, ROI is the gain from an investment measured against its cost. ROI usually is calculated in percentages using this basic formula : ROI = Net Profit ¸ Total Investment x 100. Can training guarantee ROI?

ROI 52